Custom software, built alongside you by a senior engineer who learns how your business works first.
No outsourcing: the engineer you meet is the one who builds it. It starts with the Discovery Week: one week on how the work is actually done, AED 7,500, and you leave with the specification, the quote and the payback in writing, yours whoever builds it. From there we build, in sprints priced before each one starts.
Four steps. Every one ends with something in your hands, and every number is agreed before the next one starts.
Thirty minutes on how your business runs today, where the time goes and what you want to change.
You get a straight answer on whether software helps, and a rough number.
A week on how the work is actually done: with your team and in your systems, usually in your office, remote when that is where the answer is. From that we write the requirements and the specification, and the quote states what the build pays back, in months.
You get the requirements, the specification and a quote. Yours to keep, whoever builds it.
Sprints of two to four weeks, each priced before it starts. You use what was built, tell us what is wrong, and we fix it in the next one.
You get working software after every sprint, running in your own accounts.
Support terms are priced and signed while we are still building, so you are never negotiating cover for software you already depend on.
You get the code, the accounts, the infrastructure and the docs. All in your name.
Custom software, end to end. Whether that is a product you are taking to market or the system your team runs on, we build the whole thing, and we build it around how it actually has to work.
Products and platforms you take to market: marketplaces, portals, client apps. Built from scratch and end to end, database through interface to infrastructure, designed around what it actually has to do rather than what a template allows.
The product everyone uses gets most of it right, and the part it gets wrong is the part your business is good at. That gap gets absorbed by people doing things by hand. We build the system that fits your process instead of the other way around, sitting alongside the tools you already pay for.
Your existing tools start talking to each other, and the work that repeats every day runs itself: invoices, quotes, follow-ups, reconciliations. Where the task needs judgment, AI reads the documents and drafts the response for a human to approve.
From an idea on paper to something you can bet the business on. Three offers, pinned to the stage they serve.
From idea to a working product, in short sprints, each priced before it starts. Scoped to what proves the idea works: the features a user or investor needs to see, not the ones that can wait.
You have an app that works. Before it reaches customers or investors, we make sure it holds up: security, data, reliability, and everything a technical reviewer would ask about. It is how BizBuy, in the work below, was built. Read more
Not another tool tutorial. The judgment that separates a working app from a solid one: what to check, how to structure it, and when to move fast versus when to slow down. Taught directly, not learned the expensive way. Read more
The checklist we run before an app is trusted with real customers and real money: 34 questions across seven areas, each with what a bad answer sounds like.
Put them to whoever built your app, or to the AI that built it. You will learn more in an evening than most founders know about their own.
Live products, built and run in production.
A UAE marketplace for buying and selling businesses: verified financials, due diligence rooms, and offer letters generated automatically, from listing to signed deal.
Read the case study
A private terminal watching nine crypto exchanges at once: every trade and every order-book change, live.
Read the case study| Berger Solutions | Low-cost offshore team | Large agency | |
|---|---|---|---|
| Who writes the code | Senior engineers. No junior learning on your budget | Whoever is free this week | Juniors |
| Is any of it subcontracted | No. Nothing is handed off without your written agreement | Often, and you are not told | Often, offshore, and you are not told |
| Who you talk to | The engineer building it, directly, throughout | A coordinator | An account manager |
| Price known before work starts | Fixed before the work starts, never hourly. The paid week is priced on this page | Hourly, open-ended | After a proposal cycle |
| What happens before a quote | The Discovery Week: business requirements and a software specification, written with your team | A requirements call | A workshop |
| Where the work is done | In Dubai. In your office when that is where the answer is | Offshore | A delivery centre you never see |
| In Dubai, meetable before you commit | Yes | No | The sales team, yes |
| Will tell you software is the wrong answer | Yes, on the free call | No | Rarely |
| Still there after launch | Yes, on terms agreed before launch | Depends who is left | A support tier |
AI does the typing; a senior engineer designs it, reviews the parts where a mistake costs you (the data, the money, the security), and signs off everything that ships. That is why it takes weeks instead of months, without betting your business on autopilot code.
If a sprint is going to slip or a decision turns out wrong, you hear it that week, not at handover.
Fixes, changes and new features long after day one, on terms agreed before launch.
A proposal is a guess dressed as a plan. The Discovery Week replaces it: a week of finding out, then a specification and a quote you can hold us to. If you would rather have a proposal, we are probably not the right fit.
Not us staff augmentation, and marketing websites. Other Dubai studios do this better and cheaper than we would.
The things most owners want to know before they book, answered straight.
Thirty minutes on Google Meet. We go through your business and what you want to change, and you leave knowing whether it is worth building and roughly what it would take.
Free, and nothing to prepare. Pick a time that suits you.
